What to Do With Your Brand Photos (So They Don’t Just Sit in Your Camera Roll)
You booked the shoot. You got the gallery. You love the photos. And then… crickets.
You’re not alone—so many small business owners invest in brand photography and then forget to actually use the content they just paid for. Not because they don’t want to, but because they’re busy running a business and don’t always know how to make the most of it.
So let’s fix that, shall we?
Here are a few of my favorite ways to make your brand photos work for you—long after the shoot is over.
1. Organize Your Content (So You Can Actually Find It Later)
Before you start posting, make your life easier by organizing your gallery. Whether you use Google Drive, Dropbox, or a desktop folder, create albums for:
Headshots
Behind-the-scenes
Product photos
Lifestyle shots
Seasonal content (great for future promos!)
Label everything clearly so you’re not digging around every time you need a quick post.
2. Create a Month of Content in One Sitting
If you're staring at a blank caption box every morning, stop right there. Your photos are already doing half the work—pair them with your offers, testimonials, or updates and schedule them ahead of time.
Tools like Planoly, Later, and Meta's Business Suite are your best friends. Spend one hour, schedule a month’s worth, and thank yourself later.
3. Refresh Your Website
This one’s big. So many business owners leave the same images on their website for years. Your brand evolves—and your online presence should too.
Swap in updated headshots, new product or service photos, and anything that better reflects where your business is now. Even a few small updates can make your website feel brand new.
4. Don’t Forget About Email Marketing
Yes, people still read emails—and great imagery helps your message land. Add a photo to your next newsletter, a client announcement, or that new product drop you’ve been teasing. It’s an easy way to create a polished look that feels aligned with your brand.
5. Keep a “Content Bank” for Slow Seasons
Some seasons are slower than others, and that’s okay. This is when having a stash of professional brand photos really pays off. Use them to stay consistent on social media, even when you’re not launching something new.
Got a few favorite images you’ve already posted? Reuse them! Most of your audience isn’t seeing every post—fresh captions or cropping can give a photo new life.
Let Your Photos Work As Hard As You Do
Brand photography isn’t just about pretty pictures. It’s about creating a visual toolkit that helps you show up, build trust, and tell your story—without starting from scratch every time.
Want help making your content easier to manage?
Grab my free guide or book a Spring Branding Refresh Session to get fresh content and personalized direction for your business.
I’m Chelsea—a lifestyle brand photographer and content creator based in the Pacific Northwest. I work with small businesses, restaurants, hotels, and creative entrepreneurs who care about showing up with intention. My style is laidback, candid, and film-inspired, and I’m here to make your content feel as unique as your business.
Every session includes personalized planning, day-of sneak peeks, and now—video clips, too. Whether you need content for Instagram, your website, or that email you’ve been meaning to send, I’ve got you. Let’s make your brand feel seen.
